ROLE:   Director of Content for Emerging Platforms

 

AGENCY:   mcgarrybowen

SUMMARY:   We tapped into hair problems that everyone can relate to with hilarious videos from the maker of the original "Shit Girls Say" video series- Graydon Sheppard.  Our "Shit Girls Say About Hair" videos maintained the vibe from the original beloved series while seamlessly weaving the hair problems story into play. The branded content went viral with views and organic shares. We also utilized the content to lead curious consumers to a series of branded hair hack videos... so they could solve their own hair problems with the help of Aussie.