ROLE:   Director of Content for Emerging Platforms & Executive Producer

 

AGENCY:   mcgarrybowen

 

SUMMARY:   Supported the launch of  JC Penney's plus size boutique through a content and PR program that featured influencers in social posts and a docu series that culminated with a live, shoppable and shareable fashion show. I engaged upstream to shape the production strategies, identify best fit film makers and influencers as well as tech partners--- building approaches that made the most positive impact in delivery. It paid off.